Changing behaviours
Raising the bar
It all started as an initiative to train bar owners and bartenders across the world on sustainable and responsible practices. The Bar World of Tomorrow was launched in 2020 as an online training course using relevant and practical focus - from fresh ingredient sourcing and waste management to saving water and staff wellbeing - to inspire bartenders to contribute towards a greener, more sustainable bar culture.
Today, more than 12,300 bartenders have been trained - surpassing our initial target of 10,000, seven years ahead of schedule - and the programme is becoming a reference point for the industry. The latest collaboration is the creation of a Bar World of Tomorrow award at the Time Out Food & Drinks awards, first in Hong Kong, this year in Paris, Madrid and Barcelona, and more cities to come.
The Bar World of Tomorrow expresses our commitment to a better, more responsible bar culture. It’s about convening a community and connecting people, sharing knowledge, ideas, and experience to create momentum for change.”