Supporting communities, biodiversity and business
Regenerating agriculture
To ensure the resilience of our business, we need terroirs that can provide ingredients for generations to come. Conventional agricultural practices can’t support a sustainable future. Regenerative agriculture is a resilient alternative that addresses climate change, promotes biodiversity, and provides the long-term yields that enable sustainable communities and businesses.
The transition to regenerative agriculture is as much about bringing people on board as it is about respecting the land. We work closely with our growing partners and our industry peers to help the whole terroir transition to sustainable and regenerative practices.”
Leading the way
Martell Mumm and Perrier-Jouët vineyards are leading the transition to regenerative agriculture. The brands are working with winegrowers and partners to develop new ways of working. Now in its third year, a pilot programme developed with renowned agroecologist Sébastien Roumegous is taking a holistic approach to the vineyard ecosystem to improve its functionality and resilience: researching resistant grape varieties, experimenting with biomass and floral plant covers, vitiforestry, green corridors as well as bio alternative treatments.