94% of our affiliates have contributed to a local or global responsible drinking programme
Strathisla Distillery, Scotland
Responsible Host accreditation
Partnering with the Sustainable Restaurant Association, we are implementing a “Responsible Host” accreditation scheme to ensure best in class responsible drinking practices in all our Brand Homes worldwide. We aim to have 100% of our Brand Homes certified by 2025 and for 10 million visitors to be made aware of the importance of responsible drinking by 2030.
From distilleries and visitor centres to cellars and beautiful Maisons, our Brand Homes welcome visitors keen to learn more about some of the world’s most iconic brands, how they are sustainably made and how to enjoy them responsibly.”
41% of our bottles now have a digital label with information on health and responsible drinking