Nurturing Terroir
Terroir in French refers to more than just the land. It’s a geographical area defined by its soil, biodiversity, climate and, just as importantly, its community. Healthy ecosystems are a fine balance of all these elements, and a change to any of these will have an impact on the others.”
Our products take their character from the land where they were grown. We nurture every terroir and its biodiversity and respond to the challenges of climate change to ensure quality ingredients now and for generations to come.
Our terroirs are at the heart of environmental and social issues. We work hand in hand with our farmers, suppliers and communities to transform agricultural practices through actions that will help mitigate climate change, protect life on land, restore the soil and improve livelihoods throughout the world. Sourcing our 120 ingredients sustainably, through certification and mitigation processes and regenerating nature to create a positive impact, are at the core of our Nurturing Terroir pillar.
Read about some of our Brand S&R projects:
Perrier-Jouët and their approach to viticulture, as well as sustainable packaging on page 39
Regenerative agriculture
At Pernod Ricard we believe in taking a regenerative agriculture approach, a system of farming principles and practices that promote biodiversity, enrich the soil, improve water quality, capture carbon in the soil and strengthen its ecological functions. Over the long term, it leads to an increase in yields, better resilience to climate change and improved living standards for farming communities.