Promoting free live music in France
Music is an area where our involvement can make a real difference. The Société Pernod Ricard France Live Music project has been running for 35 years, providing free concerts for the public while supporting developing artists. Awarded in May 2023, the prize-winner for 2023 was Maddy Street, who explores gender issues and fights for greater recognition for people from the LGBTQIA+ community in the music industry. Maddy Street’s pop, rap and queer music is perfectly tuned for live performance. Maddy toured festivals through the summer of 2023, sharing her music and promoting her unique perspective.
The Société Pernod Ricard France Live Music project has been running for 35 years, providing free concerts for the public while supporting developing artists
Martell Corporate Foundation
The Fondation d’entreprise Martell is a research and experimentation platform for designers, artists, and researchers, as well as a public space for raising awareness and learning - with a focus on living things.
Its programme of exhibitions, residencies, conferences, and workshops is intended to support, first and foremost, the emergence of innovative projects with a regenerative dimension. Aimed at paving new tangible ways to build a future that is resilient and sustainable, the foundation’s projects encourage people to think about the Cognac region and the local resources and to explore the vernacular expertise - in a collective intelligence dynamic.
Investing in creative tech
Since 2016, The Absolut Company Creation has been supporting innovative trends in electronic culture and raising awareness by sharing the extraordinary with a wide audience.
All our projects are the fruit of in-depth research and development phases before being presented at France’s biggest electronic festivals. This is how The Absolut Company Creation manages to position itself as a truly avant-garde player in both numerical and musical creation.
The programme centred around three projects over the last 12 months. OX and Physis are both light installations that map and move to the rhythm of the music; while BPM (Brain Performance Mix) was designed in collaboration with DJ Molécule to enable people to mix music using their brain waves. At selected events, members of the public are invited to try out the experience for themselves.