Integrated Annual Report FY23

A winning culture

We want to create an environment where everybody can be their true selves where they can come to work each day feeling at ease and confident to share who they are with the people they work alongside.”

Q: Why is culture so important to Pernod Ricard?

A: One of the great strengths of this Group is our unique culture of conviviality. It unites us so that even in challenging times, our team of exceptional individuals always seem to emerge together, stronger. You need only look at the Group’s performance over the past few years to see what an asset this is, and why we place such emphasis on nurturing it.

Q: What does conviviality mean at work?

A: As a Group, we are ”Créateurs de convivialité” - and that extends to our internal culture, too. We’re committed to creating an environment where everybody can be their true selves - where they can come to work each day feeling at ease and confident to share who they are with the people they work alongside. Everybody deserves to work with people who acknowledge them and the value they bring to their team, and to succeed not only through their efforts but because of the support they’re given by others. We also want to give people new opportunities and we want them to feel empowered to perform at their very best.

This is the spirit of conviviality.

Q: What makes Pernod Ricard unique?

A: We are a team of 20,000 passionate people, driven by our shared passion for our brands, our teammates, our consumers and our society. We are more than just a business; we are a business with a soul, united around our vision to unlock the magic of human connection. Knowing that we serve a greater goal keeps us focused - always ensuring our actions are stepping-stones towards enabling more of that magic.

I’m particularly proud of our ability as a Group to respect and nurture the origins of our brands and our people. We can boldly say that we bring together brands with unique personalities - inspired by the people who shape them and crafted for the people who enjoy them. Our Group evolves with society and takes the responsibilities that come with our purpose seriously. We are committed to creating a positive impact for future generations and inspiring our consumers and communities.

Q: How do the people of Pernod Ricard drive the culture?

A: I find constant inspiration from the unique individuals within the Group, yet the things we have in common always shine more brightly than our differences. It’s our shared interest in authenticity that will continue to serve us in attracting and retaining people who bring the same passion and attitude towards collective progress. As we like to say in France, c’est l’union qui fait la force - there’s strength in unity.

Pernod Ricard is driven by teams that are diverse by design and connected by a common pursuit. If there’s one thing I’m more certain of than ever, it’s that the magic of human connection is always worthwhile and in good hands.

Q: What do you see for the future?

A: Culture isn’t a static concept: it’s always evolving. That’s why it’s important for us to continue to grow, making sure that the shared stories and rituals that set us apart from others continue to bring us together as a Group.