Global Travel Retail
Connecting our brands to the world
In FY23 our Global Travel Retail (GTR) affiliate experienced a positive rebound. All countries relaxed travel restrictions and as the world opened up, we focused on nurturing our traveller- centric approach and reconnecting with 200m+ international passengers and nine key priority nationalities across the world.
Bringing Good Times from a Good Place
Our pioneering Lifecycle Analysis Tool (LCA) was recognised by Frontier and DFNI, winning the inaugural People & Planet award. The tool has enabled us to reduce the carbon footprint of all our retail activations by 48%.
At the Tax-Free World Association (TFWA) in Cannes we leveraged our LCA tool to design our new exhibition stand as well as hosting the first Pernod Ricard “Good Spirits” panel, bringing together prominent industry voices and key travel trade media.
Brand impact through retail excellence and product innovation
As travel rebounded, we adapted quickly to evolving market conditions with a prolific innovation pipeline of more than 40 new products supported by impactful and immersive activations such as our Royal Salute pop-up over six months in Singapore Changi Airport.
We launched UP&UP, an industry leading digital-first education training platform for our global network of brand consultants with insights-based content to create impactful engagement with travellers.
We were recognised for our execution of a new Martell boutique - which incorporated AI technology and a robotic bartender - at the Mova Mall in Hainan, winning the “Best New Shop Opening” category at the prestigious Frontier Awards in association with trade media organisation, DFNI.
Connecting with impact
In FY23 we proved, once again that GTR is the retail channel with a global footprint to engage international travellers and build brands at scale, supported by our world-class strategy and insights.
Our new shopper segmentation framework is intricately linking our brands to demand spaces in the travel retail environment, preserving the relevance of our portfolio, innovations and all our future activations.
The Jameson “Arrive Like a Local” campaign was successfully launched exclusively in GTR through an integrated omnichannel approach - activated at 35 airports- reaching 24 million consumers globally and included partnerships with Expedia and TripAdvisor.
We were also able to take engagement to another level with the pilot launch of the Jameson Travel Wallet, leveraging innovative NFT and blockchain platforms to offer unique and exciting value to the consumer while connecting the full traveller journey.
This campaign showed the ability to create synergy across multiple stakeholders within the travel ecosystem including travel platforms, retail partners, domestic markets and Brand Homes.
Our ability to connect with travellers at scale makes GTR a powerful channel for brand building. We benefited from our retail expertise and new traveller engagement strategies -… all underpinned by our desire to get closer than ever to consumers worldwide.”