India
This year, Pernod Ricard India celebrated its 30-year anniversary, undertaking a series of strategic, manufacturing, and sustainability projects to reinforce our commitment to staying ahead of the curve and embracing future challenges and opportunities.
Celebrating milestones
Various brands in the portfolio celebrated remarkable achievements during the year, such as Blenders Pride reaching nine million cases, 100 Pipers scotch reaching 1.5 million cases and the Royal Stag Family surpassing 28 million cases worldwide, making it the second largest whisky brand in India.
The Bottled In Origin (BIO) segment has been growing at an impressive CAGR (compound annual growth rate) of 30% over the last four years. From our BIO portfolio, Ballantine’s and Chivas have achieved 0.6 million and 0.3 million cases respectively. Jameson has reached 0.4 million, solidifying its position as a preferred brand in the Asian market. These accomplishments reflect the strong brand equity we have built and the unwavering trust consumers place in our products.
In line with our rich legacy, history, and culture, we introduced Longitude 77, our first “Most Premium Luxury Indian Single Malt.” This extraordinary creation pays homage to our heritage, capturing the essence of our traditions and offering a truly unique experience to whisky enthusiasts. Furthermore, our Indian brands sold across the world have crossed two million cases, showcasing the global appeal of our portfolio.
Building capabilities. Ensuring sustainability
New distillery and bottling plant in Kanpur: Our state-of-the-art distillery and bottling plant in Kanpur, Uttar Pradesh, a joint venture with our strategic partner, started operations. This facility incorporates cutting-edge technology and processes, enhancing efficiency and product quality while minimising our environmental impact. By investing in this new plant, we have expanded our manufacturing capabilities and demonstrated our dedication to sustainable operations, with an annual capacity of one million cases (bottling and distillery).
Innovation Centre in Nashik: We established an Innovation Centre in Nashik, serving as a hub for cutting-edge research, incubation, and innovation in product development, packaging, and processes. The centre enables us to deliver products that exceed consumer expectations while adhering to sustainable practices.
#OneForOurPlanet campaign: Our industry-first initiative, #OneForOurPlanet, aims to remove 500 million pieces of permanent mono-cartons annually across our brand portfolio. With this initiative, we aim to reduce cumulative packaging emissions by over 75,000 tonnes by 2030, save 2.5 lakhs of trees every year, and reduce carbon emissions annually by 7,310 tonnes.
Towards a sustainable future: We are actively working towards increasing recycled content in glass to 50% and reducing virgin plastic by 5% by 2025 (vs.FY20). We have also eliminated single-use plastic point-of-sale items and PET miniatures. This is in line with our commitment to have 100% recyclable, compostable or reusable packaging and 100% certified cardboard and paper.