In a buzzing Parisian restaurant. At a joyful Chinese wedding. As the sun rises in Seoul or sets in New York. With friends anywhere and everywhere, physically, digitally. Right now, around the world, countless encounters are happening - unique flashes of convivialité felt only by the people there in that very moment.
Such moments can be shared with others or remain deeply personal. They can be life-changing or every day, joyfully positive or deeply touching, extended over a long period or over in an instant. But they all create powerful bonds - connections etched into our memories forever.
Socialising, building communities around our brands, has been at the very heart of Pernod Ricard since its inception nearly 50 years ago. We’ve been in the drinks business from the start, maintaining our traditions by nurturing the soul, authenticity and heritage of our brands, and building strong relationships with our consumers and customers across the world.
This deep-rooted desire to connect with one another, to forge genuine and meaningful connections is what has always driven our Group. From these strong roots, we have designed an organisation entirely focused on bringing our vision “to unlock the magic of human connection” to life. The aim of everything we do is to make more of that magic to happen.
Conviviality sparks human connection and creates memorable experiences across the entire spectrum of Pernod Ricard. Our Group is founded on optimism, the thrill of discovering new ideas, meeting new people, and the pursuit of the extraordinary. We make and sell premium wines and spirits that mean a lot more than simply what’s in the bottle.
We’re a company with a unique culture and engaged teams - a business with a soul. While connected by our shared mindset, we also take pride in our individualism.