Integrated Annual Report FY23

Back in 2021, Martell announced a sustainability and responsibility project in China, with a long-term commitment to conserve mangrove forests and protect biodiversity including the swift, which is a core design element of the brand’s logo.

In the first stage of the project, Martell joined forces with Conservation International to restore and nurture around 18,000 mangrove trees on Hailing Island in Yangjiang, Guangdong Province.

The field work, which involves controlling invasive species, habitat restoration, mangrove planting and biodiversity monitoring, recorded 63 species of bird, 35 of macrobenthos (organisms living on or in the bottom of bodies of water) and nine of mangrove.

In the second phase of the project, we worked increasingly closely with Conservation International as well as scientific research institutions and other community partners. In addition to the almost two hectares of wetland area that have already benefited from the team’s efforts, an area of similar size was added to the project’s scope; another conservation area in Tielugang Mangrove Reserve in Sanya, Hainan Province. In March 2023, we invited partners, employees, media and consumers to take part in an ecological exploration tour on Hailing Island where they could see our progress at first hand.

As the project continues, we’re leveraging the high awareness of Martell and using new technology to encourage consumers to become more ecologically aware.