Integrated Annual Report FY23

The unique world of our brands

Royal Salute

First created as a gift for Her Majesty Queen Elizabeth II on the day of her coronation in 1953, Royal Salute marked the start of a new era of contemporary British monarchy with a precious limited-edition expression - the Royal Salute Coronation of King Charles III Edition.

Since its inception, Royal Salute has honoured the British monarchy and marked significant milestones with unique expressions that represent and embody a moment in history. As the Scotch originated as a coronation gift 70 years ago, there couldn’t be a more fitting moment for Royal Salute to pay homage once again.

Only 500 Dartington crystal decanters of the Royal Salute Coronation of King Charles III Edition were created, tinted in a deep sapphire blue hue, reminiscent of the precious stones set within the Imperial State Crown. In keeping with Royal Salute’s signature style, the decanter is presented in a stunning wooden box inspired by the iconic Westminster Abbey, with details intricately chiselled into the wood, paying tribute to the historic setting of British coronation ceremonies since 1066.

To celebrate this unique moment in history, Royal Salute invited 200 VIPs, journalists, influencers, retailers and consumers from 15 different markets to an extraordinary experience at Westminster Abbey, exactly three weeks before King Charles III’s coronation took place.

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the first recorded bottle of Scotch whisky to have reached the top of Mount Everest, as part of the Everest70 anniversary expedition.

This expression marks a momentous milestone witnessed perhaps only once in a lifetime, and worthy of the greatest of tributes. It’s the perfect occasion to reflect on Royal Salute’s unique origin story, which continues to inspire us as we kickstart a new era for the brand.”
Mathieu Deslandes, Global Marketing Director, Royal Salute