Havana Club
Towards the end of 2022, Havana Club launched a new multimedia global marketing campaign, inviting everybody to switch on their “Cuban Mode” and embrace Cuba’s infectious spirit.
Centred around the brand’s award-winning rum portfolio, the campaign captures the very essence of Cuba by combining iconic landmarks with vibrant party scenes through an unexpected journey across one Cuban home. From the moment the doors open, and we’re invited inside, each frame bursts with colour and creativity as the intergenerational cast, fully comprised of local people from Cuba, share a slice of their own version of what makes life in Cuba unique.
To date, the campaign has been rolled out in 13 markets including Germany, Benelux, the UK, Canada, Spain, Italy, Portugal, and Greece.
We don’t only want people to know that Havana Club is an authentically Cuban brand, we want them to understand what the Cuban culture means.”
Havana Club now available in over
125markets worldwide