Beefeater
Towards the end of 2022, Beefeater reinvented tradition and luxury within the gin category by unveiling Beefeater Crown Jewel, the pinnacle of the brand’s London Dry Gin portfolio.
Previously available as a limited edition almost 20 years ago, Beefeater Crown Jewel’s liquid is treasured by bartenders worldwide, and is an elevated version of Beefeater’s iconic London Dry Gin recipe with a boldly heightened 50% ABV. This strength captures the additional citrus notes from grapefruit peel, which is added to Beefeater’s iconic nine botanical recipe. The new edition comes in a ruby-inspired bottle, drawing inspiration from the precious Crown Jewels housed in the Tower of London.
Beefeater Crown Jewel is an award-winning gin, scooping four international awards since relaunch in 2023 - including Gold at The Spirits Business Gin Masters.
As an elevated expression of our house style, Beefeater Crown Jewel is one of my favourites within the portfolio due to its full, rounded and encompassing aroma and bartenders have been banging our door down to bring it back.”
7
medals across international spirit competitions 2022/2023