Chivas Regal
In November, Chivas brought one of the biggest names in K-Pop to the metaverse to celebrate the launch of the Chivas 18 x LISA limited edition bottle. Dubbed Regal Planet, the event was Chivas’ first entry into the metaverse and boasted an immersive, virtual experience featuring LISA herself.
Starting in the ‘Rise Up’ welcome lobby, Chivas and LISA fans could meet other guests before moving forward to the “Hustle Area” where attendees could learn more about Chivas, through 3D bottles which revealed the perfect serves and various cocktail recipes. For guests in China and Malaysia, a virtual vending machine was available where fans could purchase select Chivas expressions through direct ecommerce links. The exclusive event ended at the “Regal Stage” where a virtual LISA appeared to host a Q&A and cocktail making session for fans. The finale saw a glittering fireworks display, while some lucky guests were even able to take a virtual selfie with LISA.
The event was initially live and ticketed for metaverse enthusiasts in China, Taiwan, Korea, Singapore and Malaysia. Fans based in other countries were able to stream the broadcast through the Chivas Regal Instagram and YouTube channels.
LISA and Chivas are a perfect match - and using the metaverse really resonated with a younger generation of fans eager to experience the brand’s qualities for themselves.”
Martell
In China and Southeast Asia, a new campaign has added an exciting and contemporary perspective to the elegance and sophistication of Martell Noblige cognac with the aim of recruiting new consumers. The campaign features Eddie Peng, one of Asia’s most celebrated actors and hero’s the new modern packaging of Noblige.
The campaign went live in December 2022 with bold media placements, which included innovative building projections and 3D outdoor installations in Shenzhen, Shanghai, Beijing and Chengdu. In the first four weeks, it delivered an outstanding 3.6 billion impressions, exceptional social performance ahead of competition and has had a significant impact on Martell’s awareness and consideration equity metrics.
The campaign continued to build on the brand’s tagline of “Soar Beyond the Expected” which articulates the brand’s purpose:
No matter what heights you reach in your journey, if you challenge yourself and make audacious choices to go beyond the conventional, you can surprise yourself at how high you can soar, inspiring others to do the same.