Helping us identify the right promotion type and right calendar of activities.
Based on AI-powered analysis of millions of data points, Vista Rev-Up recommends a yearly promotion calendar - allowing us to identify promotions and timings that meet consumer needs while enhancing profitability.
One Market - One Fact
“This year, we have been able to optimise the promotion calendar for our core brands in California thanks to Vista Rev-Up insights, allowing us to drive additional impact.”
Daniel Petersson, Senior Director, Pricing & RGM, Pernod Ricard USA
Helping us make our marketing investments more precise and impactful
Matrix brings new precision to our marketing efforts, improving performance and cost-effectiveness by evaluating the impact on sales for each amount spent across various channels - allowing us to shift spending for maximum impact, and helping us focus on the most effective media channels.
One Market - One Fact
“Thanks to Matrix we have been able to reduce the number of touchpoints in which we were investing, while increasing spend in the ones recommended by Matrix. This resulted in an improved +30% effectiveness of our investments on our core brands.”
Benjamin Franke, Marketing Director, Pernod Ricard Deutschland
Helping us identify outlets with the greatest potential and boost sales execution
D-Star complements traditional sales tools such as CRM by empowering our teams with a list of outlets with the highest potential each week, based on data, and highlighting which sales actions should be prioritised during a visit.
One Market - One Fact
“In the state of Maharashtra, D-STAR has helped us to identify which were the outlets with a potential to introduce new packs (SKU) of Chivas 12. Thanks to the tool recommendations, our team was able to convert 46% of the identified opportunities into sales. And what is even more exciting is that 40% of outlets repeated the purchase of the recommenced product format. It means it really answers a consumer demand.”
Dinesh Bakshi, Zonal Head West, Pernod Ricard India