Our growth model
To reach our ambition to deliver sustainable, profitable growth that benefits all our stakeholders, in 2021 we adopted a growth model and identified six levers of growth.
Our growth model unites our existing competitive advantages with new technologies. It aims at creating more value from our core activity, and at the same time expanding into new products, categories, experiences, services and distribution models.
This diagram shows the growth model of the group.
Moments of conviviality, Sustainable & People and culture.
The six levers of growth are powered by technology and data:
Expand beyond
- Experiences and services
- Route‑to‑consumer
- New products and categories
More from the core
- Prestige acceleration
- Portfolio/RTM and A&P effectiveness
- Pricing power