Integrated Annual Report FY23

Empowered by technology and data

Data precision at scale is driving our competitive advantages and giving our business ambitions fresh and powerful momentum. Our growth model leverages data and technology to boost our core business and expand beyond our historical sources of revenue, capturing ever more opportunities both in the short term and for the future. Tech and data allow more personalised connections with consumers, better understanding of demand, and increased speed and precision decision-making. By analysing consumer demand as well as every aspect of our business using responsibly sourced data and ethically developed AI, we’re able to respond to consumer trends and react rapidly to changes in consumer demand - offering the right products at the right price to the right consumer, for every occasion and in every market.