Our competitive advantages
Despite an ever more complex environment, we are uniquely positioned, with enviable advantages - giving us every confidence that we have all the ingredients necessary to unleash our full potential.
Competitive advantages
The most complete portfolio
Covering all categories and consumer needs, delivering diversified growth. We craft some of the world’s most iconic spirit and wine brands, rooted in heritage and complemented by an active portfolio of innovation.
The most comprehensive global route-to-market
With our wholly owned global distribution network covering 75 markets and delivering balanced global growth, we develop our premium portfolio by shaping conviviality around the world.
A winning culture
We’ve always demonstrated our ability to thrive when challenged. Our success reflects a culture rooted in openness, care, collective commitment, and empowerment - resulting in high employee attraction and engagement.