Our value creation model
Adding value across every part of our business.
Our assets
Our people
We have a diverse, talented and highly committed workforce around the world who share the same values.
20 600+ employees(1)
Our portfolio
We have a unique portfolio of brands encompassing every major category of spirits and wine.
240+ brands
Our global presence
From our headquarters in Paris, we touch every corner of the globe. Our unique organisation combines our consumer-centric model to give local markets the autonomy to flex their approach to meet the needs of their local consumers.
75countries with our own sales force(1)
Our expertise
We rely on the know- how of our employees and partners to optimise our manufacturing and distribution processes in terms of safety, quality and efficiency.
96operation sites(1)
Our terroirs
We rely on finite resources and well-functioning ecosystems to produce and source quality ingredients.
350+terroirs
(1) At 30 June 2023.
(2) International Wine & Spirit Research (IWSR)world Top 100.
(3) Organic growth.
(4) Cumulative figure since 2019.
Our actions
Knowledge
We draw on our experience, our diverse talent, and data to identify current and future trends and design the convivialité of tomorrow, ensuring it is sustainable and responsible for people and the planet.
Innovation
We develop new, high-quality, sustainable products, services and experiences by leveraging data and technology, and investing in future trends through M&A and our venture arm Convivialité Ventures.
Sourcing
In 70+ countries, we work hand in hand with farmers and suppliers to safeguard the long-term future of some 100 natural ingredients and other raw materials to make our products.
Production
We draw on our know-how to develop a high-quality portfolio applying circular design from manufacturing to packaging, while ensuring all health, safety and environmental standards are met.
Marketing
We leverage data and new technology to market and sell our products effectively and responsibly. We aim to deliver the right experience at the right time, while raising awareness on responsible consumption and combating harmful drinking.
Distribution
We work closely with transport and distribution partners to deliver our brands to consumers in 160+ countries, constantly diversifying and optimising our channels.
Underpinned by:
Our growth model
Our growth model focuses on six defined growth opportunities and our existing competitive advantages with new technologies to deliver on our mission.
Management and governance
We have a new governance structure which encourages efficient engagement, direct dialogue, and faster decision-making.
Our Sustainability & Responsibility roadmap
The four pillars of our roadmap, Nurturing Terroir, Valuing People, Circular Making and Responsible Hosting, address all aspects of our business from grain to glass.
Robust risk management
We have a robust system of internal control and risk management aimed at improving the forecasting and monitoring of financial, operational and market risks.