We aspire to be the most agile, customer-focused player in the industry - building consumer engagement and reacting rapidly to new demands and new occasions. We have developed the tools to systematise our understanding of every imaginable drinking occasion and enhance our consumer knowledge.
We are building our portfolio of premium drinks focusing on brands with strong personalities and consumer relevance, either globally or in specific markets. We want to grow even more brands at scale, seizing opportunities to deliver a diversified and sustainable portfolio of premium spirits and wines that resonate with consumers across the globe.
Our global footprint - and the geographical diversity of our management and our workforce - are unequalled. We have the most comprehensive route-to market, giving us the ability to rapidly connect consumers with our brands wherever they are around the world. And, while we’re a global organisation, we do business differently - staying true to our family roots and maintaining the convivial spirit we have always been known for.
The lives of our consumers are marked by different moments and celebrations. We call these occasions “Moments of conviviality”. Whether during a high-energy get-together in a club, a casual drink with friends at home or a romantic dinner in a restaurant, our brands are central to the moment. We listen to our consumers, ensuring we understand all drinking occasions, and are ready to deliver the right product, service or experience, at the right time and in the right place.
This diagram shows the Pernod Ricard vision to put sustainability and responsibility firmly at the heart of everything they do.
Good Times from a good place
We aspire to create a more convivial world, a world without excess.
Underpinned by our commitment to S&R
Our business relies on nature where we source our natural ingredients and on people who are at the heart of everything we do. Our 2030 S&R roadmap “Good Times from a Good Place” is integrated into all our activities to deliver sustainable and responsible growth, from grain to glass.
Learn more about our S&R engagements starting on page 66
