Our vision, mission, ambition and growth strategy
Who we are
We are Créateurs de convivialité
Our vision
We unlock the magic of human connection by bringing Good Times from a Good Place.
Conviviality is the magic that arises from human encounters. It’s a deep-rooted desire to connect with one another, forge authentic and meaningful relationships and make our life, together, more enjoyable.
Our mission
We create the conditions for sustainable and responsible conviviality to thrive.
We make and sell premium spirits and wines that mean a lot more than what’s in the bottle. Everything we do is designed to ensure that the spark of human connection radiates around the world. We empower all our employees around the world to be the ambassadors of our culture of authentic conviviality.
Our ambition
We ensure the long-term development of our brands with full respect for people and the environment and seek to sustain our growth and profitability to the benefit of all our stakeholders.
We are best positioned to harness the continued global consumer demand for premium spirit and wine brands.