While online social networks were an integral part of our interactions throughout the pandemic, digital fatigue is peaking and people are eager for real-world experiences. New ways of socialising and being together have emerged that go beyond traditional moments, places and rituals of interaction.
To support and harness these encounters, we bring our portfolio to life in the real world. That includes partnerships with existing events - such as Ricard’s presence at some of the biggest and most popular music festivals in France, which you can read more about on page 34 - as well as creating our own experiences at our award-winning Brand Homes across the globe, such as Mx in Marseille and the House of KI NO BI in Kyoto.
Throughout this report we’ll explore The World of Experiences in more detail, and the different ways they can be connected to our brands, our markets and our people.
Rabbit Hole Distillery, Louisville, Kentucky
Pernod Ricard China