St Hugo
“This second year of collaboration between St Hugo and Australian Formula 1 racer Daniel Ricciardo has been as exciting as the first - for us as much as for our consumers. Daniel’s natural intuition for wine, steered by Peter’s guidance and rooted in our unique Australian terroirs, has led to yet another special interpretation of the St Hugo house style. It is a success worthy of a podium. We can’t wait to see what our next lap around the track together will bring.”
Bryan Fry, Chairman & Chief Executive Officer, Pernod Ricard Winemakers
1,100 limited-edition Ricciardo decanters sold out in seven days
St Hugo and Australian Formula 1 superstar Daniel Ricciardo put the pedal to the metal in 2022, renewing their winemaking collaboration with a new vintage release of DR3 x St Hugo wines. Under the tutelage of Peter Munro, St Hugo’s Chief Winemaker, the legendary racer played a hands-on role in blending and tasting the wines, driving the shape, structure and flavour profile of the latest release. The partnership’s second rendition included two limited-edition releases, exclusively available online: a 2018 Coonawarra Cabernet Sauvignon and a 2020 South Australia Shiraz. There was also the opportunity to enjoy them the Ricciardo way: 1,100 hand-blown and moulded glass decanters, exact replicas of the champion’s racing shoe, were available for purchase and sold out in just seven days. The continued success of the DR3 collaboration reflects wine lovers’ appreciation of this unique pairing, one that welcomes Ricciardo’s joyful personality and celebrates St Hugo’s heritage.