Jefferson’s
“The Ocean Aged at Sea brand started as an experiment ten years ago - a successful one, I would say, as we just celebrated the release of our 26th rendition. It’s a true sipping rye, with the unpredictability of the ocean, the temperature fluctuations and our double-barrelling technique combining to produce a robust flavour profile with excellent texture and viscosity. This ageing process churns and treats our whiskey like no rickhouse could.”
Trey Zoeller, Jefferson’s Bourbon Founder and Master Blender
+50.9% net sales growth in FY22
All hands on deck for a trip around the world - and a one-of-a-kind rye whiskey. Jefferson’s inaugural media campaign, “Aged at the Mercy of the Sea,” celebrates the innovative maturation methods that produced the 26th release of Jefferson’s Ocean Aged at Sea. The brand’s first sea-aged rye whiskey is born of a truly unique process where fully matured rye is double barrelled before spending months travelling the sea. Blending the bold flavour of rye with the rich caramelisation caused by temperature fluctuations during the voyage, the product is the perfect response to consumer demand for whiskeys that are truly out of the ordinary. Jefferson’s spirit was further shared with fans through the release of a documentary outlining the brand’s 25-year history of innovation. Since its launch in April 2022, Jefferson’s Ocean Rye has been a smash hit with consumers, with the campaign gathering over 100 million earned media impressions online and the brand reaching nearly 200k 9L cases sold by the end of the year. Bring it home and complete the voyage.