INTEGRATED ANNUAL REPORT FY22

Unlocking more convivial moments

Avión

“In a category full of celebrities and status, we’re taking a different approach. Avión has always been driven by a desire to make tequila that is truly unique, and our ‘It’s Different Up Here’ campaign encourages consumers to embrace what makes them different, living life on their own terms and no one else’s. Defying convention and bringing disruption to the category, Avión Reserva Cristalino is for consumers who are unapologetically themselves.”

Daniela Via, Global Brand Director, House of Tequila

+41% growth in Prestige volume in FY22

Avión tequila is proud to announce the launch of Reserva Cristalino - the ultimate prestige tequila for an ultra-premium tasting experience. The second release in the Reserva line, Avión Reserva Cristalino expertly combines a unique blend of 12-month-old Añejo with a touch of 3-year-old Extra Añejo Reserva, which is then charcoal filtered for a crystal-clear tequila.

Aged yet clear, Avión Reserva Cristalino is a smooth contradiction and plays a starring role in the brand’s new “It’s Different Up Here” brand campaign in the US market - a campaign that encourages self-expression, inclusivity and substance over superficiality.