Malfy
“Malfy’s debut on the ready-to-drink scene is a response to consumer demand for convenience and their desire for new ways to create convivial moments. With double-digit growth expected in the RTD category over the next five years, Malfy Gin & Tonica is an exciting opportunity to introduce the brand to new audiences around the world. With this new convenient format, La Dolce Vita can now be found anywhere, at any time, with little effort.”
Toni Ingram, Global Brand Director, Malfy Gin
66% sales growth
Say “Ciao!” to the Italian lifestyle with Malfy Gin & Tonica, a brand new range of refreshingly tasty and elevated RTD gin and tonics. The new range consists of two flavours characteristic of Italy: Malfy Con Limone Gin & Tonica, which offers a zesty taste reminiscent of limoncello and mint, and Malfy Rosa Gin & Tonica, which mixes the complementary flavours of grapefruit and rosemary. Packaged in sophisticated glass bottles that instantly bring summer to mind, these beverages are perfect for those who want to take the Amalfi Coast with them on the go.
Already one of the world’s fastest-growing premium gins, Malfy’s Gin & Tonica range is a major growth opportunity that capitalises on the exploding global demand for RTDs. Aimed at consumers seeking to discover premium cocktails at their leisure, Malfy Gin & Tonica is also an excellent choice for restaurants, bars and hotels looking for stylish new drink options for clients. Following a successful launch in Australia and New Zealand, Malfy Gin & Tonica will roll out in key markets in spring 2023.