Lillet
“Women’s empowerment is at the heart of our brand, and not just for those who drink Lillet, but also for those who work with it. Women make an important contribution to the bar scene around the world, which often goes underappreciated. We hope “L pour Elles” introduces consumers to local female-led and operated bars, giving them new ways to enjoy Lillet while supporting women in the industry. Just like there’s no one way to drink Lillet, there are unlimited ways to support female empowerment.”
Léa Belot, Head of Aperitifs, NOLO Business Unit
1M 9L cases sold in FY22
Lillet’s anniversary is more than just 150 years of the Maison. It also marks 150 years of commitment to celebrating women: their empowerment, their self-expression, and their joie de vivre. Lillet’s story is unabashedly female-forward as Lillet has put women at the heart of the brand since its very first advertising campaign, celebrating their innate elegance, playfulness, and confidence. Still today, women remain central to the brand’s essence.
On the occasion of the brand’s 150th anniversary, Lillet is opening a new chapter in its enduring female-forward story by launching “L pour Elles,” a global initiative that celebrates and supports women in the bar scene and engages women through local initiatives. In Germany, the brand organised “Les Ateliers Lillet - a place for female growth” to celebrate women’s self-expression. The event created a space for free-spirited women to gather and share their individual, professional and personal stories, grow their confidence and foster a sense of sisterhood.