Monkey 47
“A cult gin for those in the know, Monkey 47 is seeing impressive double-digit growth as lockdowns ease around the world. This new limited-edition release of the Monkey 47 Experimentum Series celebrated all the pub moments we’ve missed out on in the last few years due to the pandemic. It shines a light on the defining tastes of the British pub experience with a creative combination of flavours that offers our discerning drinkers something truly unique.”
Gregory Chevillat, General Manager, Monkey 47
#1 top trending gin brand in the World’s Best Bars for six consecutive years(1)
The sixth edition of Monkey 47 Schwarzwald Dry Gin’s Experimentum Series was inspired by a true British institution: the local pub. Released several times a year in ultra-limited editions of 500 bottles, the Experimentum Series prides itself on defying categorisation. The 2y06 edition paid homage to London’s more than 3,500 pubs, presenting a unique flavour profile reminiscent of the traditional condiments served with a quintessential British Sunday Roast. Developed at Monkey 47’s Booze Lab, this innovative gin combines the refreshing flavour of mint sauce with the sharp taste of vinegar, complemented with velvety notes of sweet honey. An innovation accelerator housed at the Wild Monkey Distillery, the Booze Lab prides itself on pushing the boundaries of what’s possible in sensory terms. The limited-edition run sold out in record time through an online raffle and in Harvey Nichols’ flagship store in Knightsbridge. The 2y06 edition was also temporarily served in an exclusive range of 47 handcrafted cocktails at select London pubs.
(1) Drinks International Brands Report 2021.