Altos
“‘It Takes Two to Altos’ is the most ambitious campaign in the brand’s history. It’s the first ever fully integrated campaign, with the biggest single-year media investment in the brand’s history. The campaign is designed to flip the script on ‘ordinary, same old’ occasions by encouraging couples to infuse fun and excitement into their lives by trying something a bit more daring than the usual glass of chardonnay.”
Andrew Pearson, Creative Content Director, Altos & Avión
$9.5M annual media investment in FY22, five times the gross media investment over the last five years
Created by a bartending duo, Olmeca Altos tequila is embracing the power of two with a new US market campaign that encourages couples to keep things interesting, both in their glass and their relationship. “It Takes Two to Altos” invites couples to unwind at the end of the day and connect on a deeper level, elevating their typical night at home with a refreshing cocktail made with Altos tequila.
In a world where a good time doesn’t have to mean a wild time, Altos is about the unfiltered and the genuine. Knowing that life’s greatest moments happen when we come as we are, instead of always trying to show off our best side, the brand is using this fresh and exciting new lens to bring its worldview to life. It’s the moment when couples want to relax and unwind together - a unique opportunity within the tequila segment.