The Mx opened its doors in Marseille, offering a variety of fresh experiences built around the city’s emblematic spice, anise. Featuring an immersive museum and shop, the concept store also boasts a bar and restaurant staffed by renowned chefs, pastry chefs and bartenders.
Pernod Ricard signed a minority stake investment in the US-based Sovereign Brands and its unique and diverse portfolio of fast-growing, super-premium wines and spirits. This exciting partnership will create new business opportunities between the two companies.
Pernod Ricard became the first corporate partner of the Agriculture and Land Health Initiative, an international programme founded by the International Union for Conservation of Nature to build global commitments for sustainable agriculture practices.
Pernod Ricard acquired The Whisky Exchange, a leading online and physical spirits retailer. One of the largest and most successful online retailers, The Whisky Exchange’s innovative services bolster our consumer-centric strategy of meeting new consumer needs and expectations.
In Emeishan, China, we unveiled 叠川 THE CHUAN Single Malt Whisky Distillery, the first such distillery to be established in the country by an international spirits and wines group. Combining sophistication with conviviality, the site is set to become a new world-class destination for whisky, arts and culture.
The Group acquired a majority stake in Château Sainte-Marguerite, considered a gold standard for cru classé rosés within the Côtes-de-Provence appellation. These elegant wines join Pernod Ricard’s luxury portfolio.
Pernod Ricard issued an inaugural sustainability-linked bond, worth €750 million and tied to two environmental commitments: reducing the Group’s absolute greenhouse gas emissions (Scopes 1&2) and decreasing water consumption at our distilleries.
Convivialists from Pernod Ricard affiliates around the world celebrated Responsib’All Day by taking part in local activities to help protect and restore nature and biodiversity as part of the Group’s Sustainability & Responsibility strategy, “Good Times from a Good Place.”