Perrier-Jouët
“In 2022, we were thrilled to unveil our new campaign ‘Fill Your World with Wonder.’ Through this campaign crafted in collaboration with the talented photographer Viviane Sassen, Maison Perrier-Jouët drew a symbiotic relationship between humans and nature, inviting consumers to celebrate the beauty of life and nature as an endless source of re-enchantment.”
Guillaume Pétavy Meynier, Global Brand Director, Maison Perrier-Jouët
#2 Prestige cuvée in the world (Belle Époque)
Maison Perrier-Jouët’s traditional heritage and prestige is reaching both connoisseurs and new fans alike through unique experiences around the world. In Épernay, France, a luxury experience at the brand’s Belle Epoque Society, focused on art, champagne and gastronomy, counted over 15,000 guests in less than six months. Meanwhile, in the US, chef Sophia Roe treated guests to the “Banquet of Nature,” an exquisite three-course tasting menu designed around Perrier-Jouët champagnes. In an exceptional year for sales, the brand strengthened its number-two position in Prestige and enjoyed high double-digit value growth in all strategic Prestige markets, particularly the US and Japan. In the latter, Perrier-Jouët launched a new campaign, “Fill Your World with Wonder,” in collaboration with Yuka Mannami and Vogue Japan, inviting consumers to liberate their kansei. And in a demonstration of the brand’s enduring eminence and storied history, Maison Perrier-Jouët re-established a new record in the fall of 2021 when the legendary 1874 vintage became the most expensive champagne ever sold at auction.