G.H.Mumm
“G.H.Mumm is the Champagne that accompanies people on their journey of progress. We’re encouraging people to throw away the rulebook on what defines an achievement and to choose their own individual milestones to celebrate with friends and family. After all, life is better when shared.”
Etienne Cassuto, Senior Brand Manager, Global Creative Content, G.H.Mumm
+15M impressions on social media for the “Mark Your Own Journey” campaign
In order to celebrate the pursuit of progress, G.H.Mumm believes that no accomplishment is too small. “Mark Your Own Journey,” an inspiring and culturally relevant campaign, encourages consumers to challenge societal conventions and redefine the milestones they choose to celebrate on their own journey. Featuring an integrated outdoor and digital communications plan, the campaign highlighted the House’s premiumisation ambition through gastronomy and cultural saliency in the US and Australian markets. Starring unique and inspiring personalities, including singer Isabella Manfredi, culinary director Joel Bickford and James Beard Award-winning chef Kwame Onwuachi, the campaign celebrates the pursuit of progress and the milestones that make up an individual’s unique journey. Celebration may be a key tenet of Mumm’s identity, but so is favouring nature from vineyard to glass. A new 100% recyclable, eco-designed Mumm Kraft Box now houses the iconic G.H.Mumm Cordon Rouge cuvée. Featuring a natural aesthetic that is both raw and unique, it is sure to bring responsible luxury to consumers around the world.