Ricard
“2022 is a special year for the Ricard brand, which is celebrating its 90th anniversary. In nearly a century of history, Ricard, Born à Marseille en 1932, has become the symbol of the French aperitif: a transgenerational brand, faithful to its authentic values and proud of its origins. It is with passion and pride that our teams have been pursuing Paul Ricard’s vision since 1932: a creative, responsible, supportive and increasingly committed conviviality.”
Philippe Coutin, Chairman of Pernod Ricard France
#1 anise in France with 50% of the volume market share(1)
Considered the iconic French pastis, the name Ricard instantly brings to mind Mediterranean sunshine and the taste of star anise. 2022 marks a milestone for the classic aperitif, which is celebrating its 90th anniversary with the “Ricard. Born à Marseille en 1932”(2) campaign. Paul Ricard believed in “offering beauty to everyone,” and the brand is honouring their founder and his passion for art through an original collaboration with the designer Yorgo Tloupas, who designed a limited-edition bottle and a new collection of objects. Recognised for his modern design and expertise in optical art, Tloupas created a vision of Marseille, the birthplace of Ricard, built out of the campaign’s letters. The mythical 1935 pitcher designed by Paul Ricard himself is also making a comeback, with a reissued series made from the original mold.
A visionary of the arts, Paul Ricard was also a champion of environmental responsibility. His legacy continues today, with the brand integrating the Ricard environmental values into the anniversary campaign and launching RICYCLE, a series of educational content on the challenges of the circular economy.
- Nielsen, Total HMSM+PROXI+DRIVE, CAM P1 2022.
- Ricard. Born in Marseille in 1932.