Beefeater
“Premium flavoured gin is a rapidly growing category, and Beefeater is leading the pack in growth. Our newest innovation, Beefeater Zesty Lemon, joins two tried and tested flavours: Beefeater Pink Strawberry and Beefeater Blood Orange. Beefeater Zesty Lemon delivers on three things crucial to these consumers: taste, something new and something visually appealing. Visual is king and lemon is currently the top-ranking flavour with high-visual potential.”
Murielle Dessenis, Global Brand Director, Beefeater Gin
#1 world’s most awarded gin(1)
The world’s most awarded gin(1) has once again taken a contemporary approach to its rich London heritage - and the results are zingy. Beefeater Zesty Lemon, the brand’s latest flavour innovation, pays tribute to one of its most iconic botanicals by introducing a hint of lemon to the classic London dry gin recipe. The perfect complement to classic notes of juniper and angelica, the citrus aroma brings a fresh balance to the overall flavour - a recipe that appeals to the discerning palate of experienced gin drinkers while also quenching the thirst for taste and discovery typical of newer consumers. And in true Beefeater tradition, the fruit influence uses only natural flavours with no added sugars.
With lemon currently ranking as the top flavour with high-visual potential,(2) Beefeater Zesty Lemon is as appealing to the eye as it is the palate. A bright yellow colour, it fades to a light gold when mixed with tonic, providing the perfect hues for vibrant Instagram visuals during a night out on the town.
- International Spirits Awards from 2004 to 2021.
- Future of Flavour 2020, Consumer Insight Partner 2020.