Havana Club
“What makes Havana Club special? It’s the unique ingredients that nature provides: rich sugar cane, fertile soil and the perfect tropical climate that has given Cuba the nickname ‘the isle of rum.’ It’s also the people, from the harvesters to the Maestros del Ron Cubano, all driven by a common passion for this Cuban tradition. As the demand for Cuban rum from authentic producers continues to grow, now is the perfect time to introduce a fresh design for a rum steeped in the history and culture of Havana.”
Juan Carlos Gonzales, Primer Maestro del Ron Cubano, Havana Club
#1 Havana Club Original - Añejo 3 Años was crowned “Category Champion” at the 2022 Bartenders’ Brand Awards
Sippers of mojitos and daiquiris around the world can say “Cheers!” to Cuba with the newly rechristened Havana Club 3 Años, now known as Havana Club Original - Añejo 3 Años. Credited with giving these cocktails that distinctive Cuban flavour, the iconic white rum’s new name shows a subtle but important shift that reasserts Havana Club’s heritage and honours its roots. The rebrand is accompanied by a refreshed bottle design that features the “Original” label along with the traditional age statement and gives Havana’s emblem, the Giraldilla, a home on the bottle’s cap. The finished design retains the classic bright yellow that emulates the vibrancy of Havana and makes the brand a recognisable standout on the bar shelf. In addition to these authentic design elements, the bottle itself has also been subtly restyled and is now 16% lighter in glass weight, lowering its environmental impact.
A truly international brand, Havana Club Original - Añejo 3 Años is bringing the Cuban spirit to a new generation of rum enthusiasts around the world.