Absolut
“Our new look reflects the efforts we put into the making of our vodka. We’ve taken a look at ourselves and have landed in a place where we’ve kept our distinct DNA, communicating our provenance, heritage and authenticity more clearly than ever before. Our new bottles still hold the same well-balanced vodka they always have but celebrate the nature and craft that make Absolut Vodka perfect for everything it mixes with.”
Charl Bassil, Global Vice President, Marketing, Absolut
2nd biggest international vodka(1)
Absolut Vodka’s “Born to Mix” campaign shows that whether it’s drinks, ideas or people, life is more interesting when mixed. Drawing on the brand’s distinct character, the campaign celebrates Absolut consumers who are innately driven to mix with new people and experiences. Taking inspiration from these mixers and shakers, Absolut has revealed a refreshed flavoured range, raising the bar to inspire both mixologists and cocktail lovers alike.
Delivering a taste that is truer to the fruit, the Absolut flavoured range still features natural ingredients but now boasts flavours that are more zesty and bold than ever before. In tandem, the classic Absolut bottle has been redesigned in the brand’s biggest shake-up since its launch in 1979. Made of over 50% recycled glass, the new bottle reflects the simplicity of Absolut Vodka, which distils core elements to a minimum to let the vodka shine. This reimagined flavour range is sure to break the ice at social occasions, encouraging people to continue mixing ideas, cultures and, of course, cocktails.
(1) Impact 2021.