Chivas
“Football touches almost every country around the globe and means different things to different people and cultures. The purpose of Regal FC is to celebrate the sport’s existing fandom, but also to give back by leveraging the global Chivas network and providing changemakers with the tools and resources to grow and reach new audiences around the world. By bringing ballers together to highlight all the different facets of modern football culture, Chivas is demonstrating that just as there are endless ways to enjoy Scotch, there is no one right way to love or play the game.”
Nick Blacknell, Chivas Regal Global Marketing Director
+29% net sales growth from FY21
With the launch of Regal FC, Chivas is on a mission to highlight the stories and people who are ripping up the rulebook and redefining modern football culture. Regal FC is a digital platform that blends music, sport, celebrity, philanthropy and fashion to create unique and lasting experiences that celebrate the multifaceted nature of contemporary football fandom.
To kick things off, Chivas hosted the Regal FC Rooftop 5s charity tournament and collaborated with British streetwear designer Marc Jacques Burton to drop a range of limited-edition football kits inspired by three distinct expressions in the Chivas range. And this is just the start: with local communities being the heart of Regal FC, Chivas will also be providing long-term support to grassroots teams through financial donations, match day experiences and club sponsorship, ensuring ballers can unlock their full potential and continue to shape the future of football. Who knows? The world’s next superstar might just be found on the Regal FC pitch.