“As a consumer-centric company committed to responsible drinking, this digital eLabel responds to our customers’ evolving needs. More than ever, consumers want to know what’s in their drinks and where the ingredients come from. Thanks to eLabel, access to incredibly detailed information is now at their fingertips.”
Camille de Potter,Head of Alcohol and Society at Pernod Ricard Belgium
“These ‘connected’ bottles are an innovation in our industry. They were made possible by the incredible collaboration between different business areas, from Public Affairs and IT to Sustainability & Responsibility and Operations. Our brands supplied the product data, and our market teams helped with translations and country-specific data. The eLabel is truly a Group-wide effort.”
Nicolas Barret,Head of Quality and Compliance at Pernod Ricard