“Inclusivity and diversity are at the core of what we do. Absolut is a brand that strives to make everyone feel included and this is something we try to distil in the organisation. This is why we are supporting the creation of an LGBTQIA+ employee group whose purpose is to educate and help foster concrete actions for all employees.”
Luciana Bosignoli,Marketing HR Business Partner at The Absolut Company
“We are a social brand by essence. Our raison d’être is to create convivial moments for all people - this means being present in LGBTQIA+ venues and during Pride celebrations. But we take a grassroots approach by partnering with local charities in our markets to spread a message of inclusivity. This helps us keep our feet on the ground and be as authentic as possible with our consumers.”
Maxime Henain,Creative Content Manager at The Absolut Company