INTEGRATED ANNUAL REPORT FY22

As a new expression of the brand’s century-and-a-half commitment to women, Lillet, the ultimate apéritif for women, is raising a glass to women in hospitality with “L pour Elles,” an accreditation that celebrates diversity within the bar scene, making it easier for consumers to find and support women-led and operated bars.

Giving back to women

As the hospitality, travel and leisure sectors are recovering from the Covid-19 pandemic, and in an industry in which female representation stands at just 25%,⁽¹⁾ Lillet is showing women bartenders that they have their back. Using the instantly recognisable “L pour Elles” logo, an establishment can show that it is part of the growing community of women shaking things up, making it easier for customers to choose a venue that shares their values. The 150^th anniversary limited edition bottle - featuring a label designed by French illustrator Alice Des and portraits of inspirational female bartenders from around the world - has a QR code that can be scanned to access the “L pour Elles” map of women-owned and operated hospitality businesses. The label also gives the featured bartenders’ personal twists on a Lillet signature long drink.

Increasing diversity in the bar sector

To further promote women in the business, the initiative offers free online training to all the bartenders working at bars featured on the “L pour Elles” map. This permits them to grow their bartending and bar management skills while fostering diversity in the global bar scene. The course, Professional Bar Training, is the first internationally recognized vocational qualification for professional bartenders, certified by OFQUAL and the Confederation of Tourism and Hospitality. The course is 100% online and the qualification allows a clear path to progress in a career - to bar management and beyond via a Level 3 National Diploma in Professional Bar Management.

Building on the high level of interest in Pernod Ricard’s specialty brands and the authentic, local experiences they can offer, this campaign seeks to mobilise the collective impact of Lillet consumers to make a real difference. Whether consumers choose to go out to support a local business on the map or make a cocktail at home with a recipe created by a female bartender, our mission is to highlight women who participate in conviviality with a purpose.