INTEGRATED ANNUAL REPORT FY22

Message from Alexandre Ricard Chairman & CEO of Pernod Ricard

“Never before has our company been so sure about the change and impact we will make.”

As we progress on our transformational journey with the next phase of Transform & Accelerate, technology, digital media and data will further strengthen those foundations and stretch our business performance to capture future growth.

Introducing The Conviviality Platform

Our ambition is to lead and shape industry growth. This means challenging ourselves to capture future growth opportunities and leading the way in thought and action to transform every moment into a convivial experience.

This was precisely our goal when we unveiled our enhanced growth engine, The Conviviality Platform, which leverages digital media and data to expand and accelerate our business, and thus bring our purpose to life. This is what I like to call precision at scale.

For us, the end goal is not simply to leverage data; it is to spread convivialité by leveraging data and artificial intelligence. Together with our diverse portfolio of amazing brands and our unparalleled distribution network, The Conviviality Platform will enable us to offer the right product, at the right price, at the right time, to the right consumer, with the right experience for every occasion and in every market.

Sustainability at the core of our business

Exactly 90 years ago, in the middle of the Great Depression, my grandfather founded one of the brands that gave birth to this Group. His bold spirit and sense of responsibility led him, years later, to also create the Paul Ricard Oceanographic Institute to help protect our oceans, one of his great passions. To this day, this commitment and sense of guardianship is stronger than ever, having woven sustainable and responsible thinking into the fabric of who we are and what we do. It is not only the right thing to do for our planet, but it’s the legacy we want to leave. Sustainability is vital for the resilience of our business, critical to attracting the very best people and decisive for shaping the future of our industry.

Our Sustainability & Responsibility roadmap is on track to meet or even outperform the ambitious targets we set for ourselves. This year we became the first company to support the International Union for Conservation of Nature’s Agriculture and Land Health Initiative, in addition to also completing our own inaugural sustainability-linked bond issuance for €750 million.Pernod Ricard employees also had the chance to come together once again for the 10th annual Responsib’All Day, an entire day dedicated to making a positive impact in our communities. Our affiliates rolled up their sleeves and took on several community projects that help protect and restore local nature and biodiversity.

In a world that’s ever more polarised, filled with rising political tensions, climate change, energy and supply chain disruptions, inflation, unbalanced post-Covid recoveries, displaced peoples and even war… never has the solidarity and responsibility in our Group been so heartfelt as it is today.