Nurturing our terroirs, from the roots up
We produce and source over 100 ingredients from all over the world to make our iconic brands. Our business relies on healthy and resilient ecosystems, which is why Nurturing Terroir is the starting point of our S&R roadmap “Good Times from a Good Place.” To ensure quality ingredients now and for future generations, Pernod Ricard is championing a convivial world for nature and people, working together from the roots up.
A heritage of protecting nature
Our founder Paul Ricard was a philanthropist who created the Paul Ricard Oceanographic Institute back in 1966 to protect marine ecosystems, and this legacy lives on today with our commitment to nurturing every terroir and its biodiversity. This year, we completed the mapping and risk assessment of our terroirs, and we’re now working with over 10,000 farmers to implement sustainable and regenerative agriculture practices that will improve soil quality, enhance biodiversity, mitigate climate change and ultimately ensure the land is safely passed down to the next generation. Five of our wine regions are now piloting regenerative viticulture, and we’re extending this unique approach to other key ingredients such as wheat in Sweden, maize in France and coffee in Mexico.
Leading the industry
True to our vision of being “Créateurs de convivialité,” we know the power of different people coming together. We need the wisdom and experience of all our stakeholders - farmers, suppliers, communities and experts - if we’re going to successfully transition our agricultural practices. In September 2021, during the World Conservation Congress in Marseille, we became the first corporate partner of the International Union for Conservation of Nature’s Agriculture and Land Health Initiative, which seeks to build a shared vision for the future of sustainable agriculture by bringing together public- and private-sector actors to accelerate change, measure impact and share best practices.
“As ‘Créateurs de convivialité,’ we believe in the magic of human connection and working together to strengthen what we do collectively. For years now we’ve been working with our farmers and suppliers to develop sustainable and regenerative agriculture practices that protect our ecosystems and ensure quality ingredients for our iconic brands. Our partnership with the International Union for Conservation of Nature will help us build the bridges we need to accelerate this transition even further.”
Vanessa Wright,Chief Sustainability Officer at Pernod Ricard