Digital moments of conviviality
“Connecting individuals and groups will span broader occasions and places thanks to technologies like Web3, the Metaverse and Blockchain, to name a few.”
Hélène Chaplain,Chief Information Officer at Pernod Ricard
“The virtual world is an opportunity to connect with new generations of consumers.”
Pierre-Yves Calloc’h,Chief Digital Officer at Pernod Ricard
“Absolut.Land allowed Coachella attendees and fans at home to mix and share convivial experiences in a world that encapsulated the spirit of the brand.”
Eric Benoist,Group Marketing and Commercial Director at Pernod Ricard