NURTURING TERROIR
All our products come from nature. We produce and source over 100 ingredients from 66 countries to create our iconic brands. To ensure we maintain healthy and resilient ecosystems that allow us to source quality ingredients now and for generations to come, we are committed to nurturing every terroir and its biodiversity and to addressing the challenges of climate change (SDG 13). That’s why we have been working hand in hand with our farmers, suppliers and communities to transform agricultural practices into generative actions that will help mitigate climate change, protect life on land (SDG 15), restore the soil and improve livelihoods throughout the world - for a long-term, positive impact.
Key achievements in 2022:
- Completing terroir mapping and risk assessment
VALUING PEOPLE
As “Créateurs de convivialité,” we believe in sharing, warmth, care and respect for people everywhere. We strive to provide decent work and sustained economic growth (SDG 8) along the entirety of our value chain, and we champion gender equality (SDG 5) throughout our business. To create shared value for all our stakeholders, we strive to procure all goods and services responsibly, protect human rights, foster diversity and inclusion, and create a healthy and safe environment for all. We are also committed to providing our employees with future-fit training and educating the bartending community on responsible and sustainable practices.
Key achievements in 2022:
- Reaching gender pay equity
CIRCULAR MAKING
The world is made of finite resources that are under huge pressure. By contributing to responsible consumption and production (SDG 12) and protecting life below water (SDG 14), our goal is to help reduce carbon emissions, water consumption and waste. To do this, we apply five key principles at each step of our product lifecycle: Rethink, Reduce, Reuse, Recycle and Respect. In moving towards a more circular business model, we are actively striving to preserve and regenerate our natural resources at every step of our value chain - from the raw materials we source, to the way we conceive and produce our products, to how they are distributed and then ultimately reused or recycled.
Key achievements in 2022:
- Launching first circular distribution pilot with ecoSPIRITS
RESPONSIBLE HOSTING
We want to ensure our brands are enjoyed responsibly. Creating conviviality requires us to help adult consumers make responsible choices about whether, when and how much to drink. We have an important role to play in combating the harmful use of alcohol and supporting health and well-being (SDG 3). To this end, we develop responsible drinking campaigns and programmes, in partnership with others (SDG 17), to inform consumers and our employees about the risks of excessive drinking. We are committed to marketing and selling our products responsibly and providing our consumers with a responsible experience. Our brands are also committed to delivering responsibility messages to our consumers through marketing campaigns.
Key achievements in 2022:
- Launching digital labels for major brands