“We are building a new competitive advantage that puts data and technology at the service of our growth. This enables us to better understand our consumers’ and customers’ preferences and fulfil their needs with precision, and to deliver the right brand or experience to the right person, in the right place at the right time, and at the right price.”
Christian Porta, Managing Director, Global Business Development at Pernod Ricard
This diagram shows us the Group's strategic priorities for the coming years.
Sustainable and responsible moments of conviviality:
Expand beyond:
- Experiences and services
- Route-to-consumers
- New products and categories
More from the core:
- Prestige acceleration
- Portfolio and A&P effectiveness
- Pricing power
Beyond models nurture the core business, and the core business enables the beyond models.