With The Conviviality Platform, Pernod Ricard is defining the Group’s strategic priorities for the future. A purposeful and powerful growth model, The Conviviality Platform unites our existing competitive advantages with new technologies to deliver on our mission to unlock the magic of human connection by bringing Good Times from a Good Place.
A balanced and diversified growth model, The Conviviality Platform leverages data and technology to boost our core business and expand beyond our historical sources of revenue, capturing ever more opportunities both in the short term and for the future. This long-term model translates into concrete action plans through the next phase of Transform & Accelerate, our three-year strategic plan. With the broadest brand portfolio in the industry, which covers all moments of consumption, creating moments of conviviality is the core value proposition of Pernod Ricard’s steady growth. By analysing both consumer demand as well as every aspect of our business using responsibly sourced data and ethically developed AI, we’re able to generate and fulfil demand, with precision at scale, offering the right products at the right price to the right consumer, for every occasion and in every market. As technology becomes a new competitive advantage for the Group, we will be able to anticipate market trends, increase speed and agility in decision making, and empower our people.
We have defined two key dimensions to stretch our growth: getting “more from the core” to maximise value share in each market, and “expanding beyond” to pioneer new opportunities for value creation. These two growth dimensions mutually enrich each other, creating additional business value through data-powered innovation.
The first dimension of our growth model is structured around three growth axes to get more value out of our existing portfolio:
With the key data and AI programmes developed by Pernod Ricard - Maestria, Matrix, D-Star and Vista Rev-Up - our aim is to empower our people with more insights about consumer preferences. The ultimate objective is to maximise value share, while ensuring our portfolio meets our long-term ambition to attract and retain consumers.
Using the strength of our core business, we are able to take bolder steps and go beyond to pioneer new avenues of growth and shape our own future. We have defined three specific growth areas:
We are already diversifying our growth avenues with direct-to-consumer developments and successful channels such as Drinks&Co. and The Whisky Exchange, or LeCercle, our VIP invite-only digital club. This direct connection with consumers increases our understanding of the demand, in turn feeding our core business with valuable insights.
With The Conviviality Platform we have implemented virtuous circular dynamics, with one growth area nurturing another, and all of them focused on the same fundamentals: creating responsible and sustainable moments of convivialité. We have built internal data and AI expert teams to sustain our model over the long term, and launched massive upskilling initiatives to empower the entire organisation and ensure our people have the right tools to perform in an evolving business environment. As convivialists, we believe technologies are meant to be at the service of people, to bring them closer together and to help them focus on what really matters: the magic of human connection.
