Headquarters (located at 5 cours Paul Ricard in Paris) defines, coordinates and oversees the implementation of the overall company strategy and ensures that affiliates comply with corporate policies. Its main responsibilities are governance functions (strategy, mergers and acquisitions, finance, internal audit, legal affairs and compliance, corporate communications, talent development, sustainability and responsibility [S&R], etc.), dissemination of best practices and cross-functional initiatives with high added value (digital marketing, luxury, innovation, etc.), and support functions (supply chain, IT, etc.). Headquarters oversees the Group’s major transformation projects and ensures effective roll-out across the organisation.
Based in the home country of each strategic brand, the Brand Companies are responsible for developing the overall strategy for their respective brands, as well as activations that can be implemented at the local level by the Market Companies. Brand Companies are also responsible for the production and management of their industrial facilities.
The Market Companies are each linked to a region (Pernod Ricard North America, Pernod Ricard Asia and Pernod Ricard EMEA & LATAM(1)), with the exception of Pernod Ricard France, which was created from the merger of the Group’s two founding Market Companies in France.(2) The Market Companies’ role is to activate the Group’s international brand strategies at the local level and manage the local and regional brands in their portfolio. They are also tasked with implementing the Group’s strategy and key policies, such as the transformation projects launched in recent years.
