Decentralisation is a founding organisational principle at Pernod Ricard. Since the beginning, the Group has encouraged consumer-centric decision-making and addressed customer needs in a timely manner. Conferring a competitive advantage during uncertain times, as seen during the Covid-19 pandemic, decentralisation renders company operations more flexible, efficient and effective. Based on each affiliate’s operational autonomy to deliver the overall strategic principles defined at Group level, it is enabled by regular interaction between Headquarters, Brand Companies and Market Companies.
