- Dynamic management of our brand portfolio, which we are continuing to strengthen through targeted acquisitions of Premium brands that remain closely aligned to consumer expectations across strategic segments or geographies. At the same time, we will dispose of low-priority brands. Having the most complete portfolio on the market is a tremendous competitive advantage, as it enables us to respond to constantly changing consumer demands so we can offer the most relevant product for each moment of consumption. Once again, our resolutely consumer-centric model is proving effective.
- Continuing our digital transformation by leveraging the incredible potential of data. With The Conviviality Platform, whose operational and strategic advantages were highlighted at our last Capital Markets Day, our objective is to activate a greater number of brands in all our markets and to further increase the effectiveness and impact of our marketing investments. Our digital transformation is impacting the entire organisation and has fuelled promising growth since its launch.
- Finally, remaining true to the Group’s longstanding convictions, we are continuing to invest in evermore sustainable growth. In recent months, we announced successive industrial investments of around €100 million in Scotland and €300 million in Ireland. We are equipping our sites with more sustainable distillation technologies and greater production capacity to respond to the increase in global demand for our strategic international brands, in particular aged spirits. By strengthening our industrial base, we are also actively contributing to the achievement of our ambitious environmental objectives, in particular through the deployment of more sustainable technologies, such as high efficiency mechanical vapour recompression that optimises energy recovery to heat spirits during distillation.
These initiatives work together to maximise our value creation over the long term. Our competitive advantages, combined with The Conviviality Platform, allow us to target +4% to +7% annual top line growth, aiming for the upper end of the range.
