BALLANTINE'S
“Our new campaign brings to life what we stand for, celebrating self-expression and championing inclusivity. In the spirit of our founder, George Ballantine, we have been bold in choosing a disruptive creative style for the world of Scotch with ‘Stay True: There’s No Wrong Way,’ aiming to open up the category and making it inclusive for everyone, showing that just as there’s no wrong way to drink our Scotch whisky, there’s no wrong way to live life.”
MATHIEU DESLANDES, GLOBAL MARKETING DIRECTOR, BALLANTINE’S
Launched in 20+ markets worldwide in November 2020, ‘Stay True: There’s No Wrong Way’ is Ballantine’s most disruptive campaign to date. The aim? To open up Scotch whisky to new fans and make Ballantine’s accessible to everyone by encouraging people to live life their way and stay true to who they are. To support this ambition, this year saw the launch of two innovations: Ballantine’s 7 Bourbon Finish, a new 7-year-old blended Scotch that combines the depth of Scotch with the sweetness of a bourbon barrel finish, creating value at scale in key markets, and Ballantine’s Light, a 20% ABV spirit to recruit new consumers as a bold first to market launch in Spain. To further challenge conventional codes of Scotch, Ballantine’s partnered with renowned illustrator Joshua Vides for its annual Limited Edition collaboration, creating a disruptive black and white design of the brand’s Finest bottle and proving there’s no wrong way to appreciate Scotch!
#1
SCOTCH WHISKY IN EUROPE AND
#2 SCOTCH WHISKY IN THE WORLD(1)
(1) IWSR 2021.